Wednesday, 8 March 2017

Evaluation



You have two weeks of lesson time to complete your evaluation for the advanced portfolio.

The DEADLINE IS 21st April 2017.

This is worth 20 marks out of the 100 available for the controlled assessment.
In your evaluation, you must include relevant theory where necessary (i.e. Uses and Gratifications, Goodwin, Vernillis, Mulvery) as well as media terminology.

The four questions below must be addressed in detail:
 
  1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  2. How effective is the combination of your main product and ancillary texts?  
  3. What have you learned from your audience feedback?
  4. How did you use media technologies in the construction and research, planning and evaluation stages?
 
 

What the exam board says:

 
"In all cases, candidates should be encourage to see the evaluation as a creative task and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources."

This means that you are awarded marks for how creatively you are able to communicate your evaluation. Please see examples of the previous blogs below to give you some ideas on how to do this:

Matthew - 84/100 (A)
Keerthana - 82/100 (A)
Gabriella - 81/100 (A)

Mark Scheme

  • There is excellent skill in the use of digital technology or ICT in the evaluation.
  • There is excellent understanding of the forms and conventions used in the productions.
  • There is excellent understanding of the role and use of new media in various stages of the production.
  • There is excellent understanding of the combination of main product and ancillary texts.
  • There is excellent understanding of the significance of audience feedback.
  • There is excellent skill in choice of form in which to present the evaluation.
  • There is excellent ability to communicate.

Portfolio Checklist

The deadline for your final portfolio (as in your individual and group blog) is Friday 24th March.

The following is a checklist of all the work that must be submitted. Anything highlighted in PINK is for those students aiming for an A grade.

 

Research

  • Music Video Analysis (including links to theory - Goodwin, Mulvey etc)
  • Music Director
  • Genre Case-Study
  • Target Audience
  • Institutions
  • Record Labels
  • Digipaks
  • Websites

 

Planning

  • Treatment
  • Treatment feedback
  • Location
  • Costume & Prop
  • Storyboard (animatic)
  • Production Schedule
  • Risk Assessments or Contingencies
  • List of Job Roles
  • Shot list

Production

  • Diary entries for all stages of production
  • Photographs/action shots/video evidence of shooting
  • Screenshots of editing process
  • Scanned sketches/screenshots of logo/digipak/website developments
  • Rough Cut feedback
  • Audience Feedback on rough cut

Other

  • Lighting/green screen workshop - diary entry/video

Final Products

  • Link to your final website
  • Final digipak image
  • Embedded video of final production